IGA Gaming Advertising Strategist
As an IGA Gaming Advertising Strategist, you will be responsible for developing and executing innovative in-game advertising strategies to help brands achieve their marketing goals through immersive experiences, diversity and flexibility, and strong interactivity. We are looking for a creative professional with a passion for the gaming industry to join our team.
Main Responsibilities:
-
Analyze market trends and player behavior to provide customized in-game advertising solutions for clients.
-
Work with the game development team to ensure that advertising content is seamlessly integrated into the game environment and enhance the user experience.
-
Develop and optimize advertising plans to increase brand exposure and user engagement.
-
Monitor advertising performance, provide data-driven insights, and adjust strategies based on feedback.
Job Requirements:
-
At least 3 years of relevant work experience in digital advertising or gaming industry.
-
Excellent analytical skills and a deep understanding of the gaming market.
-
Excellent communication skills and project management skills.
-
Familiarity with various advertising formats and technologies (such as Unity, Unreal Engine) is preferred.
Position: SEO Content Operations Manager
The SEO Content Operations Manager will play a core role in the company's digital marketing strategy, responsible for creating and optimizing high-quality content to improve the website's search engine rankings and attract more organic traffic. We need a visionary leader who can lead the team to achieve business growth goals.
Main Responsibilities:
-
Develop and execute a comprehensive content marketing strategy, including blog posts, social media content, videos, etc.
-
Conduct keyword research, identify high-potential topics, and guide the content creation team.
-
Monitor and analyze content performance, and continuously optimize to improve search engine rankings and conversion rates.
-
Coordinate cross-departmental cooperation to ensure that content strategy is closely integrated with other marketing activities.
Job Requirements:
-
At least 5 years of SEO and content marketing experience, with experience in leading a team is a plus.
-
Excellent writing skills and a deep understanding of SEO principles.
-
Proficient in using Google Analytics, SEMrush or other SEO tools.
-
Possess data analysis skills and be able to make decisions based on data.
Technical SEO Engineer
The Technical SEO Engineer will focus on the technical optimization of the website, ensuring that its structure and code meet best practice standards to improve search engine visibility and user experience. If you are passionate about technical details and want to drive change in a rapidly changing digital environment, this position is a good fit for you.
Main Responsibilities:
-
Review website architecture and technical settings, and propose improvements to enhance SEO performance.
-
Implement and monitor sitemaps, robots.txt files, and other technical elements to ensure that search engines can effectively crawl and index website content.
-
Resolve issues such as redirects, page load speed, mobile optimization, etc. to improve overall website performance.
-
Work closely with the development team to ensure that all technical changes are implemented correctly.
Job Requirements:
-
Degree in Computer Science or related field, at least 4 years of technical SEO experience.
-
Proficient in front-end technologies such as HTML, CSS, JavaScript.
-
Familiar with tools such as Google Search Console, Bing Webmaster Tools.
-
Have the ability to solve complex problems and a strong willingness to learn.
